Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to dr...

As sustainability becomes a core concern for consumers, brands are getting creative with how they promote eco-friendly values, sweepstakes included. No longer just a tool to boost sales or engage...

In uncertain economic times, businesses often pull back on spending, especially in marketing. But savvy brands know that cutting engagement with customers isn’t always the best move. Worth reading: Top...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions ...

Sweepstakes are no longer just about winning a prize—they’ve become powerful tools for driving positive change. From promoting mental health awareness to championing sustainabili...

In today’s competitive marketplace, brands are rethinking how they introduce new products—and sweepstakes are becoming a go-to strategy. A well-executed sweepstakes can generate massive buzz, increase pre-...