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Running a Sweepstakes? Here’s How to Navigate Laws and Avoid Legal Pitfalls

Running a sweepstakes can be an exciting way to engage your audience and promote your brand. However, it’s crucial to understand and comply with U.S. laws governing sweepstakes to ensure yo...

Behind the Scenes: How Sweepstakes Are Designed and Managed

Running a sweepstakes may look simple on the surface, but a lot of planning and organization goes into a successful promotion. From compliance to creative concepts, here’s an inside look at what happens behi...

Are Sweepstakes Worth Your Time? A Cost-Benefit Analysis

Sweepstakes offer a chance to win everything from cash to luxury vacations with little to no financial investment. But are they actually worth your time? This article breaks down the costs, potential benefits, and st...

Sweepstakes for Social Good: How Brands Are Using Giveaways to Spread Awareness

Sweepstakes are no longer just about winning a prize—they’ve become powerful tools for driving positive change. From promoting mental health awareness to championing sustainability,...

Sweepstakes Strategy 2025: Pro Tips to Drive Engagement and Participation

Sweepstakes remain one of the most powerful tools for brands to attract attention and grow their audience. But in 2025, simply giving away a prize isn’t enough. Consumer behavior is changing fa...

How to Create a Successful Sweepstakes for Your Business

Running a successful sweepstakes can be an effective way to engage customers, increase brand awareness, and drive sales. Here’s a comprehensive guide to help businesses design and execute a successful sweepstak...

Paid vs. Organic Sweepstakes Promotions: Which Works Best?

Sweepstakes can be a powerful tool for brand growth—but how they’re promoted can make or break a campaign. Should you invest in paid ads to drive entries fast? Or let your sweepstakes grow organically t...

Legal Loopholes: What You Need to Know Before Running a Sweepstakes

Thinking about running a sweepstakes to boost your brand or grow your email list? It can be a smart move, but ignoring the rules can land your business in trouble.   Why You Can’t Afford to ...

How Sweepstakes Differ From Contests

Many people use sweepstakes and contests interchangeably, but legally, they’re different. Knowing the difference helps avoid costly mistakes.   Sweepstakes Winners chosen by chance (random draw). No s...