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In today’s competitive marketplace, brands are rethinking how they introduce new products—and sweepstakes are becoming a go-to strategy. A well-executed sweepstakes can generate massive buzz, increase pre-...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands tha...

What makes one sweepstakes campaign go viral while another barely gets noticed? The answer lies in a few critical factors: strategic timing, compelling prizes, seamless user experien...

Influencers are now a major force behind successful sweepstakes. Their ability to connect with niche audiences makes them perfect partners for brands looking to boost visibility, engageme...

Gen Z (born between 1997 and 2012) is changing the way brands approach sweepstakes. They want more than just prizes—they’re looking for interaction, purpose, and personalization. Here's how to ma...

Sweepstakes are evolving, and new technologies like Artificial Intelligence (AI) and Machine Learning (ML) are at the forefront of this change. These technologies help brands run smarter, more ...