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Running a sweepstakes in the U.S. isn’t as simple as setting up a website and collecting entries. While federal laws set the groundwork, each state can layer on its own rules, making compliance a tricky...

Artificial intelligence is reshaping how brands run sweepstakes, making campaigns smarter, faster, and more personalized. From tailoring prize options to targeting the right audience segments, AI t...

In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, mic...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive t...

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must ...

Running a sweepstakes can build your email list and grow your social following quickly, but what happens next? Many brands leave value on the table by failing to retarget participants. Read:...