Common Sweepstakes Mistakes That Can Cost You (2025 Update)

Crystal Bosco
Published Apr 13, 2026

Running a sweepstakes sounds easy, but in 2025, a simple mistake can lead to fines, lawsuits, or account bans.

Read first: Legal Loopholes: What You Need to Know Before Running a Sweepstakes
 

Mistakes to Avoid

  • No Official Rules: Every sweepstakes needs clear rules: eligibility, entry dates, and prize details.

  • “Purchase Required” Entries: Illegal in most states. Always allow a free entry option.

  • No Winner Disclosure: You must notify winners properly and follow through with prizes.

  • Ignoring Age/State Restrictions: Some states (like Florida and New York) have strict registration rules.

  • Platform Violations: Each social site (Facebook, TikTok, X, YouTube) has its own sweepstakes policies.

 

Quick Tips for Safe Sweepstakes

Following these basics keeps your sweepstakes legal, fair, and trusted.

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