Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning
Discover expertly crafted articles, recent winners' top secrets, and practical advice to bring you closer to big prizes.
Influencer-Led Sweepstakes: How Social Media Stars Are Turning Giveaways into Gold
Influencers have transformed the way brands run sweepstakes. What once required large budgets and TV campaigns can now be achieved with one viral post. Through authentic engagement and lo...
Global Sweepstakes During a Government Shutdown: How International Contests Stay on Track
Sweepstakes are no longer confined to a single country. With online platforms and social media, brands can now reach participants worldwide, creating international contests that were ...
The Psychology of Winning: Why People Love Sweepstakes
Why do people keep entering sweepstakes, even when the odds of winning are slim? The answer isn’t just about the prizes, it’s about psychology. Winning (or even the chance of winning) taps into emotions ...
How Sweepstakes Differ From Contests
Many people use sweepstakes and contests interchangeably, but legally, they’re different. Knowing the difference helps avoid costly mistakes. Sweepstakes Winners chosen by chance (random draw). No s...
How Social Media Platforms Are Changing Sweepstakes Rules in 2025
Social media has become the most popular way to run sweepstakes, but platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) each have their own rules. In 2025, these rules continue to evolve, a...
State-by-State Sweepstakes Law Differences You Can’t Ignore
Running a sweepstakes in the U.S. isn’t as simple as setting up a website and collecting entries. While federal laws set the groundwork, each state can layer on its own rules, making compliance a tricky pa...
Sweepstakes in the Age of AI: Personalized Prizes and Targeted Campaigns
Artificial intelligence is reshaping how brands run sweepstakes, making campaigns smarter, faster, and more personalized. From tailoring prize options to targeting the right audience segments, AI tool...
Micro-Sweepstakes: The Rise of Short-Term, High-Impact Contests
In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, micro-...
Augmented Reality Sweepstakes: The Next Frontier for Brand Engagement
Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...
