Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Why do people keep entering sweepstakes, even when the odds of winning are slim? The answer isn’t just about the prizes, it’s about psychology. Winning (or even the chance of winning) taps into emotions ...

Many people use sweepstakes and contests interchangeably, but legally, they’re different. Knowing the difference helps avoid costly mistakes.   Sweepstakes Winners chosen by chance (random draw). No s...

Social media has become the most popular way to run sweepstakes, but platforms like Facebook, Instagram, TikTok, and X (formerly Twitter) each have their own rules. In 2025, these rules continue to evolve, a...

Running a sweepstakes in the U.S. isn’t as simple as setting up a website and collecting entries. While federal laws set the groundwork, each state can layer on its own rules, making compliance a tricky pa...

Artificial intelligence is reshaping how brands run sweepstakes, making campaigns smarter, faster, and more personalized. From tailoring prize options to targeting the right audience segments, AI tool...

In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, micro-...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must bal...

Running a sweepstakes can build your email list and grow your social following quickly, but what happens next? Many brands leave value on the table by failing to retarget participants. Read:&nb...