Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

In today’s digital-first landscape, influencers have revolutionized how sweepstakes operate. Gone are the days of generic, one-size-fits-all campaigns. With their ability to engage niche audiences and create perso...

Eco-conscious consumers are increasingly drawn to brands that prioritize sustainability. Many companies now integrate eco-friendly themes and sustainable prizes into their sweepstakes to not only promote t...

Entering sweepstakes can be exciting, but are you unknowingly giving away too much personal information? With digital sweepstakes booming, it’s essential to understand how to protect your data while s...

What makes one sweepstakes campaign go viral while another barely gets noticed? The answer lies in a few critical factors: strategic timing, compelling prizes, seamless user experience,...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

Many people use sweepstakes and contests interchangeably, but legally, they’re different. Knowing the difference helps avoid costly mistakes.   Sweepstakes Winners chosen by chance (random draw). No s...

Influencers have transformed the way brands run sweepstakes. What once required large budgets and TV campaigns can now be achieved with one viral post. Through authentic engagement and lo...

Influencers have transformed the way brands run sweepstakes. What once required large budgets and TV campaigns can now be achieved with one viral post. Through authentic engagement and lo...

Sweepstakes remain one of the most powerful tools for brands to attract attention and grow their audience. But in 2025, simply giving away a prize isn’t enough. Consumer behavior is changing fa...