Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Influencers are now a major force behind successful sweepstakes. Their ability to connect with niche audiences makes them perfect partners for brands looking to boost visibility, engagement,...

What makes one sweepstakes campaign go viral while another barely gets noticed? The answer lies in a few critical factors: strategic timing, compelling prizes, seamless user experience,...

In uncertain economic times, businesses often pull back on spending, especially in marketing. But savvy brands know that cutting engagement with customers isn’t always the best move. Worth reading: Top 10...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands that o...

Sweepstakes are evolving, and new technologies like Artificial Intelligence (AI) and Machine Learning (ML) are at the forefront of this change. These technologies help brands run smarter, more eng...

Gen Z (born between 1997 and 2012) is changing the way brands approach sweepstakes. They want more than just prizes—they’re looking for interaction, purpose, and personalization. Here's how to make ...

In today’s competitive marketplace, brands are rethinking how they introduce new products—and sweepstakes are becoming a go-to strategy. A well-executed sweepstakes can generate massive buzz, increase pre-ord...

As sustainability becomes a core concern for consumers, brands are getting creative with how they promote eco-friendly values, sweepstakes included. No longer just a tool to boost sales or engagemen...

Sweepstakes can be a powerful tool for brand growth—but how they’re promoted can make or break a campaign. Should you invest in paid ads to drive entries fast? Or let your sweepstakes grow organically t...