Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must bal...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to drive...

Running a sweepstakes can build your email list and grow your social following quickly, but what happens next? Many brands leave value on the table by failing to retarget participants. Read:&nb...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

Influencers can make or break a sweepstakes campaign, but should you choose micro-influencers or macro-influencers to promote your next giveaway? Let’s break down what each type offers and which m...

In a world where sweepstakes and giveaways are everywhere, it’s easy to get excited at the thought of winning big. However, scammers know this all too well and have developed convincing tactics to trick people into...

Influencers are now a major force behind successful sweepstakes. Their ability to connect with niche audiences makes them perfect partners for brands looking to boost visibility, engagement,...

Hey there, magazine lovers! Did you know that flipping through the pages of your favorite magazine could lead to more than just entertainment? That's right – many magazines host exciting sweepstakes w...

Ever wondered why companies go gaga over sweepstakes? Let's peel back the curtain and uncover the reasons behind this exciting marketing tactic. Spoiler alert: it's not just about giving away prizes – th...