Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

In today’s competitive marketplace, brands are rethinking how they introduce new products—and sweepstakes are becoming a go-to strategy. A well-executed sweepstakes can generate massive buzz, increase pre-ord...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands that o...

What makes one sweepstakes campaign go viral while another barely gets noticed? The answer lies in a few critical factors: strategic timing, compelling prizes, seamless user experience,...

Influencers are now a major force behind successful sweepstakes. Their ability to connect with niche audiences makes them perfect partners for brands looking to boost visibility, engagement,...

Gen Z (born between 1997 and 2012) is changing the way brands approach sweepstakes. They want more than just prizes—they’re looking for interaction, purpose, and personalization. Here's how to make ...

Sweepstakes are evolving, and new technologies like Artificial Intelligence (AI) and Machine Learning (ML) are at the forefront of this change. These technologies help brands run smarter, more eng...

Sweepstakes can be a powerful tool for brand growth—but how they’re promoted can make or break a campaign. Should you invest in paid ads to drive entries fast? Or let your sweepstakes grow organically t...

Sweepstakes offer a chance to win everything from cash to luxury vacations with little to no financial investment. But are they actually worth your time? This article breaks down the costs, potential benefits, and st...

Subscription boxes have taken the world by storm, offering curated selections of everything from beauty products to gourmet snacks. With this growing trend, brands have started using sweepstakes to attract ...