Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Thinking about running a sweepstakes to boost your brand or grow your email list? It can be a smart move, but ignoring the rules can land your business in trouble.   Why You Can’t Afford to ...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to drive...

As sustainability becomes a core concern for consumers, brands are getting creative with how they promote eco-friendly values, sweepstakes included. No longer just a tool to boost sales or engagemen...

In uncertain economic times, businesses often pull back on spending, especially in marketing. But savvy brands know that cutting engagement with customers isn’t always the best move. Worth reading: Top 10...

Sweepstakes are powerful tools for marketing—but with great promotional power comes ethical responsibility. While many giveaways are conducted with integrity, others skirt the line, raising questions abo...

Sweepstakes are no longer just about winning a prize—they’ve become powerful tools for driving positive change. From promoting mental health awareness to championing sustainability,...

In today’s competitive marketplace, brands are rethinking how they introduce new products—and sweepstakes are becoming a go-to strategy. A well-executed sweepstakes can generate massive buzz, increase pre-ord...

National borders no longer confine sweepstakes. As digital platforms erase geographical boundaries, international contests are becoming increasingly common—and highly effective. Brands that o...

What makes one sweepstakes campaign go viral while another barely gets noticed? The answer lies in a few critical factors: strategic timing, compelling prizes, seamless user experience,...