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Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Discover expertly crafted articles, recent winners' top secrets, and practical advice to bring you closer to big prizes.

Eco-Friendly Sweepstakes: How Brands Are Going Green with Giveaways

Eco-conscious consumers are increasingly drawn to brands that prioritize sustainability. Many companies now integrate eco-friendly themes and sustainable prizes into their sweepstakes to not only promote t...

Maximizing Sweepstakes ROI: How to Measure Success

Hosting a sweepstakes can be an excellent way to boost brand visibility, grow your audience, and increase engagement. Read: Setting the Record Straight: Yes, Sweepstakes Are Real! But how do you determine if your e...

The Biggest Sweepstakes Myths—And the Truth Behind Them

Sweepstakes have long been a source of excitement, but they’re also surrounded by myths that discourage people from participating. Read: Setting the Record Straight: Yes, Sweepstakes Are Real! Let&rsqu...

How Influencers Are Changing the Sweepstakes World

In today’s digital-first landscape, influencers have revolutionized how sweepstakes operate. Gone are the days of generic, one-size-fits-all campaigns. With their ability to engage niche audiences and create perso...

What’s the Catch? Understanding the Fine Print of Sweepstakes

Sweepstakes can be an exciting way to win prizes, but hidden in the fine print are terms and conditions that many people overlook. Failing to understand these details can lead to disappointment—or even l...

The Most Common Sweepstakes Scams and How to Avoid Them

In a world where sweepstakes and giveaways are everywhere, it’s easy to get excited at the thought of winning big. However, scammers know this all too well and have developed convincing tactics to trick people into...

Behind the Scenes: How Sweepstakes Are Designed and Managed

Running a sweepstakes may look simple on the surface, but a lot of planning and organization goes into a successful promotion. From compliance to creative concepts, here’s an inside look at what happens behi...

User-Generated Content: How to Get Participants Involved in Your Sweepstakes

Running a successful sweepstakes is all about engagement, and one of the best ways to achieve that is through user-generated content (UGC). Encouraging participants to create and share their own c...

Celebrity-Endorsed Sweepstakes: Are They Worth It?

We've all seen sweepstakes featuring celebrities, but do these promotions work for businesses? Let’s take a look at whether celebrity endorsements in sweepstakes are effective and if they truly boost consumer eng...