Need-To-Know Insights, Guidance, and News to Get You a Step Closer in Winning

Running a sweepstakes in the U.S. isn’t as simple as setting up a website and collecting entries. While federal laws set the groundwork, each state can layer on its own rules, making compliance a tricky pa...

Artificial intelligence is reshaping how brands run sweepstakes, making campaigns smarter, faster, and more personalized. From tailoring prize options to targeting the right audience segments, AI tool...

In digital marketing, micro-sweepstakes are emerging as a powerful tool for brands that want quick engagement without running long campaigns. Unlike traditional giveaways that last weeks or months, micro-...

Augmented Reality (AR) is no longer just for games or tech demos, it’s becoming a powerful marketing tool, and brands are now using AR to reinvent sweepstakes campaigns. By combining immersive tech...

Sweepstakes are a proven strategy to grow your email list, social followers, and customer leads, but with great data comes great responsibility. As consumers grow more privacy-conscious, brands must bal...

Running a sweepstakes can build your email list and grow your social following quickly, but what happens next? Many brands leave value on the table by failing to retarget participants. Read:&nb...

Influencers can make or break a sweepstakes campaign, but should you choose micro-influencers or macro-influencers to promote your next giveaway? Let’s break down what each type offers and which m...

Thinking about running a sweepstakes to boost your brand or grow your email list? It can be a smart move, but ignoring the rules can land your business in trouble.   Why You Can’t Afford to ...

Sweepstakes are no longer just simple “enter your email and win” promotions. Today, brands are turning to gamification, adding game-like elements to sweepstakes to drive...